Tuesday, April 17, 2007
Over The Counter Market
Over-the-counter medicines
The circulation having many of those medicines, which are available without prescriptions. The market of this medicines is called over-the-counter (OTC). The purchase of the OTC's articles are being treated as self-healing method, at least from the view of the doctor society. Besides, obviously it has a lots of perils. The OTC-articles - contrary to the medicines are subject to prescription - can be widely advertised.
Four advantages of the OTC:
- there are no need high-cost meetings of the doctor-patient
- generally, the health insurances do not support this medicines (this means: savings)
- this market can boost the good will of pharmacists
- can boost the health awareness of the people, the own responsibilities of the own health state
Accordint to the date of 1998, the OTC's medicines' turnover was $75 billion. The data shows that the reacher countries are spending more than the poorer.
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